Strategic Planning: 5 Year Plan

The Casselberry Economic Development Division has been approved to begin creation of a 5 Year Strategic Plan. S&ME was selected through the procurement process as the consultant team to assist the City with this project.

Project Purpose

  1. Market Casselberry as a destination for commercial development and investment.
  2. Coordinate capital improvements to accommodate future growth and development. 
  3. Target commercial redevelopment along the major corridors of State Road 436 and U.S. Highway 17-92.
  4. Develop strategies to address business recruitment and retention.
  5. Identify short, medium, and long-term goals and milestones.

Project Timeline

  • November to December: Data Collection and Public Engagement
  • December to January: Public Input Analysis
  • January to February: Data Analysis and Strategy Development
  • March: Plan Production
  • March to April: Plan Review and Refinement
  • April: Presentation of Final Plan

Public Participation

Staff and the consultants are working on the policy research and market analysis, but input is needed from residents and businesses. To provide feedback, please complete a quick survey and share ideas using the interactive map.

Virtual Public Workshop

A virtual public workshop will be held on Wednesday, December 9, 2020 from 6:00 p.m. to 8:00 p.m. to provide information on the process and progress of the strategic plan and to obtain input from the community. To participate in the Casselberry Economic Development Strategy Virtual Public Workshop, please complete the registration form

Please email the Economic Development Division or call (407) 262-7700 Ext. 1102 with any questions.